Joseph Hughes: Art Director
I'm a designer by trade and a writer by education, and I have a firm belief that pride in your craft and a respect for what you do make all the difference. I get excited by a lot of things, but I've been especially inspired lately by the creativity and craft found in everyday, mundane objects. WPA posters. Old packaging. Vintage instruction manuals. Old color combinations and paper textures. Shop machinery. Industrial logos. Thick lines. Weathered signage. Hand lettering. Thrift-store finds. Functional designs designed by anonymous craftspeople nowhere near the big time, but who toiled away in obscurity and still had the pride to put those memorable flourishes in their work. Things that had no reason to look that nice, but they did, and that's what I find so exciting.