To share or not to share, that is the question for Facebook users.
Throughout its existence, Facebook has continuously enabled its members to share more and more content with one another. So it should come as no surprise that many of Facebook’s more than 1 billion users struggle to create posts most of us would judge as relevant. Here are a few common examples of bad Facebook posts:
The struggle to maintain social media relevancy can also extend to brands. Consistently offering content in which your Facebook followers find value isn’t easy. Here are just a few of the rules brands with their own Facebook pages would be wise to follow:
- Resist the urge to share random photos that have little or no connection to your brand, especially ones that call for followers to “Like” the image if they agree with a statement, are excited about something, etc.
- One exclamation point is always enough! Ending a sentence with three or four doesn’t make your post any more visible, just less professional.
- Brands are not news outlets. Introduce one, maybe two new posts a day and focus the rest of your attention on addressing feedback or concerns.
- Posts should always be written using a particular brand voice. You want followers to get to know your brand, not you, the writer behind the scenes.
- Believe it or not, most of your Facebook followers don’t care about your brand nearly as much as you do. Keep your fans informed, not overwhelmed.
Are there any rules that govern the content you share on Facebook? Did I miss your least favorite type of post? Let me know in the comments section below.