Hello, Content Marketing. It’s very nice to meet you!
Earlier this month I attended Content Marketing World in Columbus, Ohio. To say this was an eye-opening experience would be an enormous understatement. I’ve been involved with various types of social media and, in fact, content marketing for many years, but it took just two days with Joe Pulizzi, Marcus Sheridan and the many other featured speakers to convince me of the power that Content Marketing holds for our business and our clients’ businesses.
Listening to Marcus, with his energy, enthusiasm and humor, explain how he turned around a failing pool business in Virginia through responding to his customers’ questions via blog posts, videos, case studies and more, was probably the highlight. But there were many other excellent speakers who provided amazing insight into content marketing. Interestingly, these speakers by producing and sharing this valuable content that people want, that moves them and gets them to react and take action were actually examples of content marketing at its finest. And just as Marcus was able to turn his business into the most searched pool business in the world (even more searched than the all of the large manufacturers of pools and pool chemicals) through following this model, we have this same opportunity to transform our business and the businesses of our clients by following these same principles.
While we’ve all likely tested these waters in one way or another, maybe with an email newsletter or a frequently asked questions page on a website, we cannot wait any longer to jump in and start truly listening and providing meaningful content. As Marcus explained it, “we must become the best teachers in the world at what we do.”
I am excited that we are continuing to take content marketing to new levels. What steps are you taking? If you’re not sure how to take the next steps why not reach out and let us or any of the speakers from Content Marketing World help?