If you’re an avid reader of this blog, you know that we’ve written about our work for The MetroHealth System several times before. What can we say? We love the campaign and the way that it embodies the courageous spirit of the hospital, its patients and of our fair city. That’s why we were so proud when the creative recently received several accolades at the Twenty-Ninth Annual Healthcare Marketing Awards.
Out of nearly 4,000 entries, elements of the “Proud Sponsor of the Comeback” campaign earned a Gold, Silver, Bronze and Merit award in four major categories.
If you’ll recall, I had the honor and pleasure of speaking at Cleveland’s own Weapons of Mass Creation Fest, which took place last June. I came away so energized from that weekend that I began volunteering with WMC Fest founder Jeff Finley as an organizing partner for this year’s event, which happens to be next month (June 8-10)! As a refresher, WMC Fest’s “goal is to inspire and enable the creative mind and will feature 20 speakers, 20 designers, and nearly 30 bands over the weekend. Come to WMC Fest to network, collaborate, get inspired, learn new tricks, and meet new friends!”
Of course, as an organizing partner, I’m biased, but I have to say that the 2012 lineup is really stellar. The roster of speakers includes Johnny Cupcakes, Kate Bingaman Burt, Austin Kleon, and Jennifer Daniel, as well as local heroes like Rachael Novak, Brian Andrew Jasinski, and Julia Kuo. What’s more, there’s a gallery show featuring 20 prominent designers, as well as two music stages offering such bands as Cleveland’s own Cloud Nothings. Amazing, right? Well, how would you like the chance to attend — for free?!? It’s a giveaway! I’ve got one all-access weekend pass for WMC Fest 2012 to hand out, and all you have to do to win is tweet. Simply copy, paste and tweet the following and, next Tuesday, May 15, we’ll pick one winner at random and announce it here and on our Twitter feed:
Hey @MelamedRiley, I’d love to win a pass to @wmcfest! http://bit.ly/Io2vpj #wmcfest3 #MRAD
As the infomercial voice-over guy would shout, “But wait! There’s more!” I’ve got good news for you even if you don’t win the giveaway: As a thank you for Melamed Riley’s support for WMC Fest, you’ll be able to enjoy 20% savings if you enter promo code “melamedriley” when you buy your fest tickets here. Even without this great price break, $60 for three days of action is a wonderful value, especially when you consider most design conferences cost hundreds of dollars to attend. Another thing that separates WMC Fest from other conferences is that those there to speak and show their work won’t be at arm’s length from those in attendance; you’ll be able to meet and perhaps talk shop with someone you’ve long considered a hero.
So what are you waiting for? Get your tickets for WMC Fest 2012 now (and tweet to win, too, so you can bring a friend)! Tickets are going to go fast, trust me. Further, if you’re interested in getting your name out there to a really sizable audience, consider joining Melamed Riley in becoming a sponsor of WMC Fest as well. Either way, June is right around the corner, and it’s going to be an awesome one at that.
Tell me, are you coming to WMC Fest? If so, who are you most looking forward to seeing speak, or play?
With its PPM service, Arbitron ratings for Cleveland are updated on a monthly basis. March 2012 was just released and, as always, we delve into the numbers to see how the stations we have bought are doing for our clients.
Many of our broadcast clients focus on the Women 35–64 target demographic. These are the women who are purchasing items for the household, concerned about their families. And here are the results:
Overall, on a Monday–Sunday 6 a.m.–12 a.m. basis, the top five stations are WDOK-FM (The New 102), WMJI-FM, WHLK-FM (The Lake), WQAL-FM (Q104), and WGAR-FM.
In the key Morning Drive area, the ratings are as follows:
With its at home and office listening, the Midday daypart reveals a slight change as all music WHLK moves up into the top five. Notice that Midday listening actually outperforms Drive times for this demo.
And for a change of pace, let’s look at the Adults 18-24 target of our favorite university. Topping the ranker is WAKS-FM with WENZ-FM following in second place and WQAL-FM, WMMS-FM and WGAR-FM rounding out the top five.
Assuming that “Fresh Air,” “Car Talk” and “This American Life” are a given, I’ve compiled a short list of podcasts that will keep you thoroughly entertained for the duration of your workday. Without further ado, here they are as described by the podcasters themselves:
WTF with Marc Maron — Comedian Marc Maron is tackling the most complex philosophical question of our day — WTF? He’ll get to the bottom of it with help from comedian friends, celebrity guests and the voices in his own head.
The Nerdist — Brought to you by Chris Hardwick, The Nerdist is a place where we nerds come together and share the nerdery that we find.
Let’s Make Mistakes — Mike Monteiro and Katie Gillum of Mule Design talk mostly about design and how to do it, with a few tangents along the way.
The JV Club — Remember what it was like to be an awkward teenager? And remember how some things haven’t really changed that much for you since then? Join proud dork Janet Varney as she explores the highs and lows of the bygone years with some of her favorite women as they talk their way through the terrible teens into adult-lescence. Warning: This Podcast Contains Sincerity.
Skalarbro Country — Featuring Randy and Jason Sklar as they give their weekly comedic takes on the worlds of sports and pop culture. You don’t have to know about sports to enjoy it, as long as you like silly puns and great comedians.
Accidental Creative — For those of us who work with our minds, or “create” everyday, the pressure continues to mount to produce better work, faster. The Accidental Creative podcast addresses how to thrive in the create-on-demand world by instilling practical, everyday practices to help you stay prolific, brilliant and healthy in our life and work.
Girl on Guy — Join Aisha Tyler and her guests as they rant about stuff guys love: Video games, action movies, comic books, fast machines, sex, small batch spirits, bar fights and blowing sh*t up.
SModcast — SModcast is the meandering palaver of a pair of dudes whose voices are so dull, they don’t deserve to be on the radio (and, hence, aren’t). Kevin Smith and Scott Mosier are SModcast. The best thing about SModcast? It don’t cost nothing.
The Complete Guide to Everything — A weekly podcast that hopes to vanquish Wikipedia as the go-to reference for knowledge about anything and everything. From North Korea to Nicolas Cage, Tim Daniels and Tom Reynolds leave no stone unturned in their humble quest to make the world a more informed place.
The Bugle — The Bugle, one of the universe’s leading satirical comedy podcasts, featuring John Oliver (star of The Daily Show With Jon Stewart) and Andy Zaltzman (not a star of The Daily Show With Jon Stewart), lives on.
